The Metro Chinese Weekly serves as the primary in-language newspaper for the 150,000 Chinese living in the Greater Philadelphia region (Eastern PA, Southern NJ & Northern DE) by providing extensive local and global content that relates to the Chinese community.
Philadelphia boasts one of the largest Asian populations in the country and the second largest on the east coast, behind only New York City. The Philadelphia region also experienced a tremendous increase of Chinese professionals in the pharmaceutical, information technology, and investment fields leading to the formation of Chinese communities like the ones in Collegeville and Lansdale.
In recent years, universities and high schools in the region have over 15,000 internaltional students from China each year. Metro Chinese Weekly has been playing an active role of assisting Chinese students to adapt to the new lives in the USA.
The Metro Chinese Weekly is the only paper in the Philadelphia area that has the vision, range, and circulation, that distributes to all Chinese communities in the Philadelphia area.
Within the Metro Chinese Weekly, you will find Community news and events as well as local services aimed at helping those in the Chinese communities in many different realms, such as legal aid, financial services, and real estate. The Metro Chinese Weekly has also become the most complete shopping guide whenever a Chinese resident needs to check weekly supermarket specials, or find a restaurant, realtor, or a lawyer. A quality local editorial, professional layout and extensive distribution channels have made it one of the most effective advertising channels in the region.
Main Sections: Community News & Events, Health, Legal, Finance, Small Businesses, Real Estate, Automotive, Foods, Entertainment, Family, Children, Classifieds, etc...
Areas Served: the Greater Philadelphia Area (Eastern Pennsylvania, Southern Jersey, and Northern Delaware)
Date Published: Every Friday
Ad Deadline: 4PM, Monday
Testimonials for MCW
“Metro Chinese Weekly restored our confidence in the Philadelphia Asian Markets. With the previous attempts on full pages ads each week for a year on two other Chinese papers, a Korean paper and Vietnamese paper, we only got 9 sales from the ad campaign the whole year. Before we pulled out the Asian markets completely, Metro Chinese started and told us that they have a total new way of running the business, we tried 3 months with Metro Chinese Weekly alone, and surprisingly we sold 8 BMW in 3 months. Now we have been only advertising with Metro Chinese for the past 2 years!”
~ Ed Gambone, General Manager, BMW of Main Line
“The results from the two campaigns for our housing projects exceeded our expectation. Anything we do in the future with the Asian American advertising, the team at New Mainstream Presswill be our first choice.”
~ Maurice Brown, Philadelphia Housing Authority
“5 new business clients in a row for commercial insurance signed up with us was from Metro Chinese last month, we know the paper is working for us. My manager has been telling me how much phone calls they receive each week.”
~ Alan Liu, owner, A-Best Insurance
“Since we placed a full page promotional ad for our cigar wholesale products on Metro Chinese Weekly July 2007, many Chinese retailers called in and stopped in, the traffic from Chinese community more than doubled in 3 months.”
~ Paul Kim, Vice President, S&K Imports
“We did 3 weeks of 1/2 page promotion on two Chinese newspapers for our 3 year store anniversary, though the other Chinese paper placed us on front page consecutively each week, we still got much more coupons from Metro Chinese. The Chinese markets are very impressive and responsive, we got over 60 coupons in the first two weeks Metro Chinese alone, Metro Chinese definitely will be in our media plan if we do any advertising toward Chinese in the future.”
~ James Pyo, Store Manager, Philadelphia Location
Minado Japanese Buffet Restaurant
“The last quarter in 2008 is a tough time for all realtors in Philadelphia, many of the realtors in my office started not to come to office in December. I am the only one that came to office everyday and I did 4 transactions. Metro Chinese have been generating great response; two of the four deals are from Metro Chinese Weekly in December alone.”
~ Peter Wu, Partner, RE/MAX All stars
From the community:
“like the content, and the format, it is very easy to read. And the content is useful and healthy, that’s the paper we want to have in our library for our Chinese readers.”
~Julien Lee, Philadelphia Library
“I used Metro Chinese weekly to reach out to the Chinese owned business in the area for our SBA programs; it is a great tool for us, since it has most complete listing of businesses in the Chinese community.”
~John Xu, SBA official, SBA
“From the very beginning, I know it will be a successful newspaper just by looking at the format they laid out, even though they only got 24 page that time. Now, look at how heavier they are and how thin the other competing paper became.”
“It is a popular paper, 500 copies come in on Thursday afternoon each week, it usually would be gone over the weekend.”
~ Asian Food Markets, New Jersey
“Metro Chinese is an objective paper; we know that how hard it was for this group of young people when they started. Metro weekly really weakened two other older papers, very impressed. Everyone know newspaper is a tough business, but they certainly did very well.”
~Yatsun Wen, President Pennsylvania Chinese America Chamber of Commerce
“Metro Chinese weekly is a responsible paper, they are the only paper that places professional looking newspaper racks in our supermarket and keep good maintenance of them, and all other Chinese paper just scatters on the floor.”
~Deqi Liu, Owner, Wansheng Supermarket
“I can’t believe how fast they grew, look how thick the paper is now, and the other paper became so thin. They must have done something right.”
~Jack Zhang, Chinatown Association
“Metro Chinese is a very good customer; they are very good with payment. They were never late for payment, or bounced a check since we printed for them, the payment can always be cleared in a week we deliver the paper to them. We had so much trouble with some other papers.”
~Newspaper printing company in NY